IDHAYAM is the fastest-growing cooking oil brand in India. A pioneer of producing healthy cooking oils for over 8 decades, our super healthy, natural, and pure IDHAYAM Sesame Oil and IDHAYAM MANTRA Groundnut Oil are loved by millions for evoking incredible taste in their food.

IDHAYAM is synonymous to “healthy cooking” in households in India and worldwide, keeping you healthy, happy, and enriched.

V. V. Vanniaperumal had an exemplary track record in the business world of Tamil Nadu, South India since 1943. He had three illustrious sons who built up the business empire in edible sesame (Gingelly) oil as traditional family business. Their business base was constructed in the Business town – Virudhunagar, 30 Kms from Madurai Airport.

Mr. V.V.V. Rajendran, son of Mr. V.V. Vanniaperumal was the founder of the IDHAYAM Group in the year 1 986. With an experience of more than 43 years, launched sesame oil in a new consumer packing in the brand name ‘IDHAYAM Sesame Oil’. ‘IDHAYAM’, the name gets its origin from ‘Hriday’ a Sanskrit word, which means ‘heart’. IDHAYAM sesame oil is a natural cooking medium. It does not affect the heart, hence the name. IDHAYAM also reduces blood cholesterol. Today just the word ‘IDHAYAM’, has almost become synonymous with Sesame Oil. The Group was built with the main objective of ‘Grow with Truth, Hard Work and Committed Quality’ was their key to success.

Within a short span of its launch ‘IDHAYAM’ entered into millions of homes and also into the hearts of its occupants.

After the demise of the founder of IDHAYAM Mr. V.V.V. Rajendran in 1994 the business onus fell on Mr. Muthu and his able and efficient brothers Mr. Sathyam and Mr. Thendral. They collectively took charge of reins of the Group following the same principles of Mr. V.V.V. Rajendran.